If you already work in the B2C segment, As a reseller of B2B Lake, you will have contact with a new audience that will provide new sales opportunities. A good way to attract these consumers is to establish an online store targeted at other companies with a public catalog.
Business-to-business customers tend to be more loyal than the end consumer, since other businesses will have a commitment to their organization through supply contracts. The easier it is to predict your transaction volume, the better the contracts for both parties. It also lessens the need to invest in outreach and marketing.
Let’s say you have a company that sells locks. If the end consumer goes to his store (B2C operation), the maximum volume he will buy will be equivalent to the number of doors he has at home. If your client is a builder, he will probably get a larger number of pieces.